Barranco Partners

This project not only redefined the digital trajectory for both Barranco and Nikkei restaurants but also showcased the immense potential of integrating PPC marketing with efficient data visualization tools.

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Strategy, Marketing


Barranco Partners




In a dynamic and competitive culinary landscape like Montreal, it was imperative for Barranco, a traditional Peruvian restaurant, and Nikkei, a Japanese-Peruvian fusion establishment, to solidify their digital presence. This project involved crafting and executing a Pay-Per-Click (PPC) marketing strategy through Facebook and Google Ads platforms, alongside developing a central dashboard to efficiently monitor and optimize these campaigns.

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  1. Brand Enhancement: Strengthen the online presence of both restaurants, emphasizing Barranco's rich Peruvian heritage and Nikkei's unique Japanese-Peruvian fusion offerings.
  2. Customer Engagement: Utilize the capabilities of Facebook and Google Ads to connect with both existing and potential clientele, encouraging them to make reservations, order online, or attend special events.
  3. Performance Tracking: Construct a central dashboard to amalgamate data from both ad platforms, offering a comprehensive view of campaign performance and facilitating swift decision-making.

Key Actions:

  1. Market Research: Conducted an in-depth analysis to understand the target audience, their preferences, and online behaviors, ensuring that the PPC campaigns would resonate and engage effectively.
  2. Keyword Optimization: Identified high-potential keywords for Google Ads, keeping in mind both restaurant's unique selling points and offerings.
  3. Ad Creation: Designed compelling ad creatives for Facebook and Google Ads, encompassing high-quality images, persuasive copy, and strategic calls-to-action.
  4. Dashboard Development: Utilized a blend of data visualization tools and custom coding to develop a central dashboard that would present key metrics from both platforms in a clear, intuitive manner.
  5. Continuous Optimization: Monitored the performance of both campaigns in real-time through the central dashboard, making adjustments to bidding, targeting, and ad content as required.


  1. Increased Online Reservations: Observed a significant surge in online reservations, leading to fuller booking slots, especially during peak dining hours.
  2. Boosted Brand Awareness: Registered a substantial increase in brand mentions across social media platforms and online forums.
  3. ROI Positive Campaigns: Ensured that every dollar spent on the campaigns brought in more than its worth in revenue, affirming the effectiveness of the marketing strategy.
  4. Efficient Monitoring: With the central dashboard, the management teams of both restaurants gained the ability to effortlessly understand their campaign's performance, leading to more informed and strategic decisions.

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